Media License for Influencers and Content Creators

Under the UAE Media Law of 2025

Introduction

The new media sector, particularly influencers and content creators on social media platforms, has been witnessing rapid growth in the United Arab Emirates. This development prompted the evolution of legislative frameworks to ensure that media activities align with national values and public interest. Federal Decree-Law No. (55) of 2023 concerning Media Regulation and its Executive Regulations, followed by Cabinet Resolution No. (42) of 2025, established the legal requirements and licensing obligations for this sector, reflecting the legislator’s commitment to balancing freedom of expression with responsible regulation.

Mandatory Licensing for Media Activities

The UAE legislator has mandated obtaining a media license or permit to engage in media activities, whether traditional or digital — including activities by influencers and content creators. The Resolution explicitly states that engaging in media activities without a license or permit from the UAE Media Council or the relevant local authority constitutes a clear violation.

The Resolution also specifies administrative penalties for violations, starting with an administrative fine of AED 20,000 for a first offense, escalating to AED 50,000 for a third offense. An initial written warning may be issued, and accounts or activities may be suspended in case of repeated violations.

Definition of Media Activity for Influencers

Under the legal provisions, media activity encompasses the creation and dissemination of media or advertising content, whether for compensation or not, on digital platforms or through traditional or modern media channels. This applies to influencers and content creators who publicly address audiences, subjecting them to the national media regulations.

Obligations of Influencers and Content Creators

Influencers and content creators are bound by several key requirements, including:

• Obtaining a prior license or permit from the competent authority before publishing media content.

• Complying with media content standards outlined in the attached schedules of the Resolution, which include respecting religious and national values, avoiding hate speech, and refraining from spreading false or misleading information.

• Updating their data whenever changes occur, to avoid additional fines of up to AED 10,000 for failure to update information.

Monitoring and Penalties

The UAE Media Council and relevant local authorities are tasked with overseeing compliance, imposing fines, and taking administrative action in case of violations. Fines may be doubled in the event of repeated violations, and accounts or activities may ultimately be suspended if corrective action is not taken within the legal grace period of 30 days.

Right to Appeal

The Resolution grants influencers and content creators the right to appeal any administrative penalty within 15 days of notification. The appeal must be decided within a further 15 days.

Conclusion

The media licensing system for influencers and content creators in the UAE stands as a pioneering model for regulating the new media sector. It reflects the state’s commitment to safeguarding the public interest and ensuring a responsible and disciplined media environment. Accordingly, it is imperative for everyone engaging in such activities to obtain the necessary licenses and to familiarize themselves with the relevant laws and executive regulations to avoid violations and administrative penalties.